- Who is Brand Clutch?
Brand Clutch is an award-winning end-to-end restaurant consultancy based in Guwahati, Assam, helping entrepreneurs successfully launch, operate, and grow restaurants, cafés, cloud kitchens, bakeries, hotels, and food franchises across Northeast India. We provide complete restaurant consulting solutions, from concept development to post-launch operational support.
- Since when has Brand Clutch been providing restaurant consultancy services?
Brand Clutch has been providing professional restaurant consultancy services since 2016. With nearly a decade of experience, we have helped restaurant owners and food entrepreneurs build profitable and sustainable hospitality businesses across Northeast India.
- Why should I choose Brand Clutch?
Brand Clutch offers complete end-to-end restaurant consultancy under one roof. Unlike traditional consultants who only provide advice, we actively execute and support every stage of your restaurant journey.
Our expertise includes:
- Restaurant Business Planning
- Restaurant Branding
- Kitchen Layout Design
- Commercial Kitchen Planning
- Interior Design Coordination
- Menu Engineering
- Recipe Standardization
- Food Costing
- Staff Recruitment
- Staff Training
- SOP Development
- Marketing Support
- Monthly Kitchen Audits
- Business Growth Consulting
- What makes Brand Clutch different from other restaurant consultants?
We believe in execution, not just consultation.
Our key differentiators include:
- Serving clients since 2016
- Successfully completed 40+ hospitality projects
- Award-winning consultancy
- Complete project execution
- Dedicated project management
- Emergency staff replacement support
- Monthly kitchen audit services
- Restaurant turnaround consulting
- Strong regional expertise in Northeast India
- Has Brand Clutch received any awards or industry recognition?
Yes.
Brand Clutch is proud to have been recognized as the Best Food Consultancy in Northeast India at the 7th TIA Awards 2025. This recognition reflects our commitment to delivering high-quality restaurant consultancy and helping hospitality businesses achieve sustainable success.
Our Services
- What services does Brand Clutch provide?
We provide complete restaurant consultancy services, including:
- Restaurant Concept Development
- Business Planning
- Restaurant Branding
- Logo Design
- Interior Planning
- Kitchen Layout Design
- Commercial Kitchen Equipment Planning
- Vendor Development
- Menu Engineering
- Recipe Standardization
- Food Costing
- SOP Development
- Chef Recruitment
- Staff Recruitment
- Staff Training
- Franchise Consulting
- Restaurant Marketing
- Google Business Profile Optimization
- Social Media Marketing
- Monthly Kitchen Audits
- Restaurant Performance Improvement
- What types of food businesses do you consult?
We work with:
- Restaurants
- Cafés
- Coffee Shops
- Cloud Kitchens
- Quick Service Restaurants (QSR)
- Bakeries
- Sweet Shops
- Fine Dining Restaurants
- Multi-Cuisine Restaurants
- Hotel Restaurants
- Food Courts
- Corporate Cafeterias
- Franchise Brands
- Hospitality Startups
- Can you help me start a restaurant from scratch?
Yes.
We provide complete end-to-end restaurant consultancy, including:
- Business Planning
- Concept Development
- Brand Naming
- Logo Design
- Interior Planning
- Kitchen Design
- Equipment Procurement
- Menu Development
- Food Trials
- SOP Documentation
- Chef Recruitment
- Staff Hiring
- Staff Training
- Grand Opening Support
- Do you only work on large restaurant projects, or do you also support small businesses?
We work with projects of all sizes.
Whether you’re opening a small café, tea lounge, bakery, cloud kitchen, QSR, hotel restaurant, or a large fine dining restaurant, we customize our services according to your business goals, budget, and project size.
- Do you provide consultancy for existing restaurants or only new restaurant startups?
Yes.
We work with both new restaurants and existing restaurants.
For new businesses, we help from planning to launch.
For existing restaurants, we improve:
- Sales
- Profitability
- Food Cost
- Kitchen Efficiency
- Menu Engineering
- Customer Experience
- Staff Performance
- Restaurant Branding
- Marketing
- Business Operations
Experience & Expertise
- How many restaurant projects has Brand Clutch completed?
Since 2016, Brand Clutch has successfully completed 40+ restaurant and hospitality projects across Northeast India, including restaurants, cafés, cloud kitchens, hotels, franchise brands, bakeries, and commercial kitchens.
- Which cities do you serve?
We provide consultancy services across Northeast India, including:
- Guwahati
- Shillong
- Dimapur
- Kohima
- Itanagar
- Imphal
- Agartala
- Aizawl
- Gangtok
- Dibrugarh
- Jorhat
- Silchar
- Tinsukia
- Tezpur
- Other cities across Northeast India
Kitchen Consultancy
- Do you design commercial kitchens?
Yes.
We design efficient commercial kitchens based on:
- Workflow Optimization
- Food Safety
- Production Capacity
- Space Utilization
- Operational Efficiency
- Can you recommend kitchen equipment?
Yes.
We help clients select commercial kitchen equipment based on:
- Restaurant Concept
- Budget
- Menu
- Space Availability
- Production Volume
- Do you provide monthly kitchen audit services?
Yes.
Our monthly kitchen audit covers:
- Food Safety
- Hygiene Standards
- SOP Compliance
- Food Cost Control
- Inventory Management
- Kitchen Workflow
- Staff Performance
- Wastage Control
- Operational Efficiency
Each audit includes a detailed report with actionable recommendations to improve kitchen performance and profitability.
Staffing & Training
- Do you provide chefs and restaurant staff?
Yes.
We recruit:
- Executive Chefs
- Sous Chefs
- Indian Chefs
- Chinese Chefs
- Continental Chefs
- Tandoor Chefs
- Bakery Chefs
- Commis
- Kitchen Helpers
- Service Staff
- Restaurant Managers
- Baristas
- Do you provide emergency staff replacement?
Yes.
We understand that staff shortages can affect restaurant operations. Brand Clutch provides emergency staff replacement services to ensure your restaurant continues to operate smoothly with minimal disruption.
- Do you provide staff training?
Yes.
Our training programs include:
- Kitchen Operations
- Customer Service
- Food Safety & Hygiene
- SOP Implementation
- Upselling Techniques
- Restaurant Operations
- Team Management
Menu Engineering
- What is menu engineering?
Menu engineering is the scientific process of designing and pricing a menu to maximize restaurant profitability while improving customer satisfaction.
- Why is menu engineering important?
A professionally engineered menu helps:
- Increase Profit Margins
- Reduce Food Cost
- Improve Average Order Value
- Promote High-Profit Dishes
- Reduce Food Wastage
- Improve Customer Decision-Making
Restaurant Marketing
- Do you provide restaurant marketing services?
Yes.
Our marketing services include:
- Restaurant Branding
- Social Media Management
- Performance Marketing
- Google Business Profile Optimization
- Food Photography
- Video Reels
- Influencer Marketing
- Launch Campaigns
- Digital Advertising
Franchise Consulting
- Can you help franchise my restaurant?
Yes.
We provide:
- Franchise Model Development
- Franchise SOPs
- Franchise Documentation
- Franchise Marketing
- Franchise Sales Support
- Expansion Strategy
- Can you help me buy a food franchise?
Yes.
We help entrepreneurs identify suitable food franchise opportunities and provide consultancy for setup, planning, branding, operations, and launch.
Cloud Kitchen & Bakery Consultancy
- Do you consult for cloud kitchens?
Yes.
Our cloud kitchen consultancy includes:
- Kitchen Design
- Menu Planning
- Packaging Solutions
- Swiggy & Zomato Setup
- SOP Development
- Branding
- Marketing Support
- Can you help start a bakery?
Yes.
We provide bakery consultancy for:
- Bakery Planning
- Equipment Selection
- Bakery Layout Design
- Menu Development
- Recipe Standardization
- Staff Recruitment
- Operational Setup
Pricing & Timeline
- How much does restaurant consultancy cost?
Our consultancy fees depend on the scope, project size, location, and services required. We offer both project-based consultancy and long-term operational support. Contact us for a customized proposal based on your business requirements.
- How long does it take to open a restaurant?
Most restaurant projects are completed within 30 to 90 days, depending on factors such as interior work, kitchen installation, licensing, staff recruitment, menu development, and project complexity.
Getting Started
- How do I book a consultation with Brand Clutch?
You can contact our team through phone, WhatsApp, email, or the enquiry form on our website. After understanding your requirements, we schedule a consultation to discuss your project, business goals, and the most suitable consultancy plan.
- Do you only work in Assam?
No.
While our headquarters is in Guwahati, Assam, we provide restaurant consultancy services across all eight states of Northeast India and are available for projects in other parts of India based on project requirements.
- Can Brand Clutch help improve a restaurant that is not performing well?
Absolutely.
We specialize in helping underperforming restaurants identify operational issues and implement practical solutions. Our turnaround consulting focuses on reducing costs, improving food quality, optimizing menus, strengthening marketing, training staff, enhancing customer experience, and increasing overall profitability.
Why Restaurant Owners Trust Brand Clutch
- Established in 2016
- 40+ Successful Restaurant & Hospitality Projects
- Awarded Best Food Consultancy in Northeast India – 7th TIA Awards 2025
- End-to-End Restaurant Consultancy
- Projects Across Northeast India
- Expert Team of Restaurant Consultants
- Emergency Staff Replacement Support
- Monthly Kitchen Audit Services
- Consultancy for New & Existing Restaurants
- Complete Execution from Idea to Grand Opening